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Of course, I am a champion at failing, and I think if you don’t fail, you don’t know how to succeed. I have it here, I actually keep it on my desk: This is a new product that they launched in the year 2003 in France, the first cleaner for floors, Ajax, which has inner freshener in the cap, a revolutionary product in Colgate, everyone was so impressed because of the breakthrough innovation, but after four years, we launched in the test market, and the product failed. The learning was that you need to fight harder, because the very reason that the product failed was other groups boycotting the launch by forcing me to launch with a higher price, cut in the media, different designs… So, fight harder for your ideas and defend them and you know, get stronger facts to convince the skeptical.

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